Privacy Policy
Effective Date: 1 May 2026 | Last Updated: 1 May 2026
1. Introduction
Precision Marketing Solution (“we”, “us”, or “our”) operates the website https://precisionmarketing.in/ (the “Website”). We are a performance marketing and lead generation agency based in Gurgaon and Noida, India, with a presence in Luxembourg.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, fill in any enquiry or contact forms, or engage with our marketing services. It also describes your rights and choices regarding that information.
By accessing or using our Website, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree, please discontinue use of our Website.
This policy is designed to comply with:
• Google Ads Advertising Policies (including requirements for remarketing, audience targeting, and data segment disclosures)
• The Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 (India)
• The General Data Protection Regulation (GDPR) — as applicable to our Luxembourg operations and EU visitors
• The California Consumer Privacy Act (CCPA) — as applicable to California residents
2. About Us — Data Controller
Company Name: Precision Marketing Solution
Business Type: Digital Marketing Agency — Performance Marketing & Lead Generation
Registered Locations: Gurgaon, India | Noida, India | Luxembourg
Email: admin@precisionmarketing.in
Phone: +91 7669715369
Website: https://precisionmarketing.in/
For any privacy-related queries, complaints, or requests, please contact us at admin@precisionmarketing.in.
3. Information We Collect
We collect the following categories of information depending on how you interact with our Website and services:
3.1 Information You Provide Directly
• Name and contact details (email address, phone number) submitted through enquiry forms, contact forms, or the Marketing Growth Funnel tool on our Website
• Business information such as company name, industry, monthly ad budget, and advertising goals
• Messages or communications sent to us via WhatsApp, phone, or email
3.2 Information Collected Automatically
When you visit our Website, certain data is collected automatically through cookies, pixels, and similar technologies, including:
• IP address and approximate geographic location
• Browser type, browser version, and operating system
• Pages visited, time spent on pages, and referral URLs
• Date and time of access
• Device type (desktop, mobile, tablet)
• Advertising identifiers (such as Google Click IDs — GCLID)
3.3 Information from Third-Party Advertising Platforms
When you interact with our advertisements on Google, Meta (Facebook/Instagram), LinkedIn, or Bing, those platforms may share information about your interaction (e.g., ad clicks, conversions) with us in accordance with their respective privacy policies.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate our Website and to run and measure advertising campaigns. The types of cookies we use include:
4.1 Essential Cookies
These are necessary for the Website to function correctly. They enable core features such as page navigation and access to secure areas. They cannot be opted out of without affecting Website functionality.
4.2 Analytics Cookies
We use Google Analytics to understand how visitors interact with our Website. Google Analytics uses first-party cookies and, where enabled, advertising features. Data collected includes page views, session duration, bounce rate, and traffic sources. This data is aggregated and anonymised where possible.
If we have enabled Google Analytics Advertising Features, the following applies: we and third-party vendors (including Google) use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google advertising cookie) together to inform, optimise, and serve ads based on your past visits to our Website.
4.3 Advertising and Remarketing Cookies
We use Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads to serve targeted advertisements. These platforms use cookies and device identifiers to:
• Serve our ads to users who have previously visited our Website (remarketing / your data segments)
• Serve ads to users with similar interests to our past visitors (similar audiences / lookalike audiences)
• Measure the performance and conversions of our advertising campaigns
• Prevent the same ad from being shown to you repeatedly
Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our Website and/or other sites on the Internet. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites.
4.4 WhatsApp and Communication Widgets
Our Website includes a WhatsApp chat widget which, when used, will transfer your communication to WhatsApp’s platform. WhatsApp’s own privacy policy applies to information shared through that widget.
4.5 How to Manage Cookies
You have several options to manage or opt out of cookies and interest-based advertising:
• Google Ads Settings: Visit https://adssettings.google.com to opt out of personalised advertising by Google
• Network Advertising Initiative (NAI) Opt-Out: Visit https://optout.networkadvertising.org/ to opt out of participating third-party ad networks
• Digital Advertising Alliance (DAA): Visit https://optout.aboutads.info/ to manage preferences
• Browser settings: Most browsers allow you to refuse or delete cookies through their settings. Disabling cookies may affect your experience on our Website
• Google Analytics Opt-Out: Install the Google Analytics browser add-on at https://tools.google.com/dlpage/gaoptout
Please note that opting out of interest-based advertising does not mean you will stop seeing all ads — it means ads you see will not be personalised based on your browsing behaviour.
5. How We Use Your Information
We use the information we collect for the following purposes:
5.1 To Deliver Our Services
• To respond to your enquiries and provide free strategy consultations
• To prepare and deliver personalised marketing growth plans
• To communicate with you about our services, proposals, and updates
5.2 For Advertising and Marketing
• To run and optimise Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads campaigns on behalf of our clients
• To use your data segments (remarketing lists) to serve relevant ads to users who have previously visited our Website
• To build similar audiences to reach new potential customers who share characteristics with our existing visitors and leads
• To measure the effectiveness of our advertising campaigns through conversion tracking
• To conduct A/B testing of ad creatives and landing pages
5.3 For Analytics and Improvement
• To analyse Website traffic and user behaviour to improve the Website’s content and user experience
• To generate aggregated, anonymised insights about our audience and campaign performance
5.4 Legal and Compliance
• To comply with applicable Indian law, GDPR obligations (for EU visitors), and Google Ads policies
• To protect our legal rights and prevent fraud or misuse of our Website
6. Google Ads — Specific Disclosures
As an advertiser on Google Ads, we make the following specific disclosures required by Google’s advertising policies:
6.1 Remarketing (Your Data Segments)
We use Google Ads remarketing features to advertise to people who have previously visited our Website. This means:
• We and Google use first-party cookies and third-party cookies together to inform, optimise, and serve ads
• Google and its advertising partners may show our ads on websites across the Internet based on your prior visits to precisionmarketing.in
• This applies to Google Search, Google Display Network, YouTube, and partner sites
6.2 Google Analytics Advertising Features
We may use one or more of the following Google Analytics Advertising Features:
• Remarketing with Google Analytics
• Google Display Network Impression Reporting
• Google Analytics Demographics and Interest Reporting
• Integrated services that require Google Analytics to collect data for advertising purposes
These features allow us to understand our audience better and to show more relevant ads. As required by Google, we are disclosing this usage and providing opt-out mechanisms (see Section 4.5 above).
6.3 Conversion Tracking
We use Google Ads Conversion Tracking to measure actions taken on our Website after clicking one of our ads (such as submitting an enquiry form or clicking WhatsApp). This data is used solely to measure and improve our advertising performance.
6.4 No Collection of Sensitive Personal Information for Targeting
We do not use sensitive personal information (such as health data, religious beliefs, or financial status) as targeting criteria in our advertising campaigns. Our campaigns target audiences based on professional interests, job functions, industry, and digital behaviour signals only.
7. How We Share Your Information
We do not sell your personal information. We share information only in the following circumstances:
7.1 Third-Party Service Providers
We share data with trusted technology and service partners who help us operate our Website and advertising campaigns:
• Google LLC — Google Ads, Google Analytics, Google Tag Manager (for advertising and analytics)
• Meta Platforms, Inc. — Meta Business Suite (for Meta Ads campaigns)
• Microsoft Advertising (Bing Ads) — For Bing advertising campaigns
• LinkedIn Corporation — For LinkedIn Ads campaigns
• WhatsApp LLC — For customer communication via the chat widget
• WordPress / Hosting Provider — For Website infrastructure
Each of these providers operates under their own privacy policies and data processing agreements. We encourage you to review their policies.
7.2 Business Transfers
If Precision Marketing Solution undergoes a merger, acquisition, or asset sale, your personal data may be transferred as part of that transaction. You will be notified via email or a prominent notice on our Website before such a transfer occurs.
7.3 Legal Requirements
We may disclose your information if required to do so by law, regulation, court order, or if we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a government request.
7.4 With Your Consent
We may share your data with third parties in other circumstances with your explicit prior consent.
8. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required by law:
• Enquiry and lead form data: Retained for up to 3 years from the date of last interaction, for business and legal record-keeping purposes
• Analytics and advertising data: Retained in accordance with Google Analytics and Google Ads default retention settings (26 months by default for Analytics data), which can be adjusted in your browser or account settings
• Communication records (email, WhatsApp): Retained for up to 2 years
After the applicable retention period, we securely delete or anonymise your personal data.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include:
• Secure HTTPS encryption for all data transmitted to and from our Website
• Access controls limiting personal data access to authorised personnel only
• Use of reputable, security-compliant third-party platforms (Google, Meta, Microsoft)
• Regular review of data handling practices
However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that is likely to result in high risk to your rights and freedoms, we will notify you and the relevant regulatory authorities as required by law.
10. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal data:
10.1 Rights for All Users
• Right to Access: Request a copy of the personal data we hold about you
• Right to Correction: Request correction of inaccurate or incomplete personal data
• Right to Deletion: Request deletion of your personal data, subject to legal retention obligations
• Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing
• Right to Opt Out of Marketing: Unsubscribe from marketing communications at any time by contacting us at admin@precisionmarketing.in
10.2 Additional Rights for EU/EEA Residents (GDPR)
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Restrict Processing: Request restriction of processing in certain circumstances
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Lodge a Complaint: File a complaint with your local data protection authority
10.3 Additional Rights for California Residents (CCPA)
• Right to Know: Know what personal information we collect, use, disclose, or sell
• Right to Delete: Request deletion of personal information we have collected
• Right to Non-Discrimination: Not be discriminated against for exercising CCPA rights
To exercise any of these rights, please contact us at admin@precisionmarketing.in. We will respond within 30 days (or within the timeframe required by applicable law).
11. Children’s Privacy
Our Website and services are directed solely at businesses and professionals. We do not knowingly collect personal data from children under the age of 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will delete such data promptly. If you believe we may have any such information, please contact us at admin@precisionmarketing.in.
12. Third-Party Links
Our Website may contain links to third-party websites, social media platforms, or external resources. This Privacy Policy applies only to our Website. We are not responsible for the privacy practices of third-party sites and encourage you to read their privacy policies before providing any personal information.
13. International Data Transfers
As we operate from India and Luxembourg and use global platforms (Google, Meta, LinkedIn), your personal data may be transferred to, stored in, or processed in countries outside your country of residence, including the United States and the European Economic Area.
Where such transfers occur, we ensure appropriate safeguards are in place, including standard contractual clauses (SCCs) approved by the European Commission or other legally recognised transfer mechanisms, in compliance with applicable data protection laws.
14. Legal Basis for Processing (GDPR — EU Visitors)
For visitors from the European Economic Area, we process your personal data on the following legal bases:
• Consent (Art. 6(1)(a) GDPR): For non-essential cookies, advertising cookies, remarketing, and marketing communications — where you have provided explicit consent
• Contract (Art. 6(1)(b) GDPR): Where processing is necessary to take steps at your request prior to entering a service agreement
• Legitimate Interests (Art. 6(1)(f) GDPR): For analytics, Website improvement, fraud prevention, and direct business communication — where our interests do not override your fundamental rights
• Legal Obligation (Art. 6(1)(c) GDPR): Where processing is necessary to comply with a legal obligation
15. Compliance with India’s Digital Personal Data Protection Act, 2023
Precision Marketing Solution complies with the Digital Personal Data Protection (DPDP) Act, 2023 of India. Under this Act:
• We collect and process personal data only for lawful, specific, and clear purposes
• We obtain your consent before processing personal data where required
• You have the right to access, correct, and erase your personal data held by us
• You have the right to nominate another individual to exercise these rights on your behalf
• You may withdraw consent at any time; withdrawal will not affect the lawfulness of prior processing
• We will notify the Data Protection Board of India and affected individuals in the event of a data breach as required
For any grievances under the DPDP Act, please contact our Grievance Officer at admin@precisionmarketing.in.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Google Ads policy requirements. When we make material changes, we will:
• Update the “Last Updated” date at the top of this page
• Post a notice on our Website homepage for a reasonable period following the change
• Where feasible, notify you by email if you have provided us with your email address
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
17. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Company: Precision Marketing Solution
Email: admin@precisionmarketing.in
Phone: +91 7669715369
Address: Gurgaon & Noida, India | Luxembourg
Website: https://precisionmarketing.in/
We aim to respond to all privacy-related enquiries within 30 days.
Precision Marketing Solution — Ensuring Privacy with Utmost Integrity